KATIE BOFF
PR & Sports Media Grad | 1.6M+ Followers Across Platforms | Content Creator, Storyteller & Social Strategist | Former UGA Cheerleader
Work Examples
Linked and listed below are some examples of my public relations work. These examples include traditional media writing, digital media writing, strategic PR, campaign work and research.
PR Communication
This comprehensive project was completed as part of my Public Relations Communication course. Over the course of the semester, I developed and executed a full PR strategy for a real-world client, Athens Running Company. The project includes a range of deliverables that reflect both traditional and digital PR practices.
Key components include:
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Strategic Planning: Situation statement featuring a client overview, key messaging, target audiences and a SWOT analysis.
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Traditional Media Writing: Press release, curated media list and a traditional media pitch.
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Digital Media Writing: Social media content plan tailored for Instagram, Facebook, and YouTube, a digital media pitch and a blog post.
Each deliverable is introduced with a brief explanation and then presented in context, demonstrating both the strategic thinking and practical application involved in the campaign.
Strategic PR Plan
This semester-long project was developed in my Public Relations Management course and outlines a comprehensive strategic plan for my client, Creature Comforts Brewing Company. The plan demonstrates the strategic thinking and structured approach required to design and manage an effective public relations campaign.
Key components include:
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Campaign Goal: A clearly defined overarching goal guiding the plan.
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Objectives & KPIs: Specific, measurable objectives paired with key performance indicators to track success.
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Tactics: Actionable tactics designed to achieve each objective.
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Mock-Ups: Sample executions of select tactics to visualize campaign implementation.
This project highlights the connection between planning and execution in a real-world PR context.
Bateman Competition:
PR Campaign
This project was part of the university-wide Bateman Public Relations Competition, where student teams developed and executed a fully integrated PR campaign for a national client. My team represented our university by designing and implementing a semester-long campaign for EveryLibrary and EveryLibrary Institute, organizations dedicated to supporting libraries and public access to information.
The campaign was structured in three key phases: Planning, Implementation, and Evaluation.
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Key Components Include:
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Planning Phase:
Executive summary introducing the campaign and client background-
Situational analysis and comprehensive secondary research (industry trends, client history, etc.)
Primary research conducted through surveys and interviews -
Identification of key publics, challenges, opportunities, and key messages
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Implementation Phase:
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A strategic campaign outline featuring three core objectives focused on:
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Awareness
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Acceptance
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Action
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Each objective was supported by realistic, targeted tactics tailored to client needs
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Evaluation Phase:
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Assessment of campaign outcomes using measurable data, including:
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Social media insights
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Event attendance
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Organizational sign-ups
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QR code engagement metrics
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This collaborative experience honed my skills in strategic planning, research, creative execution and performance analysis.
Case Study: PR Campaign
This case study was developed as part of my PR Management course. Working collaboratively in a team, we analyzed the “Flush Your Ex” campaign, a creative and widely successful Valentine’s Day initiative. Our goal was to understand the key factors behind its success and to identify potential opportunities for improvement.
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Key Components Include:
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Campaign Overview: A breakdown of the who, what, when, and why behind the campaign.
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Research: Analysis of the campaign’s target publics, supported by brand-released data on audience interests and values used to shape messaging.
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Goals & Objectives: Clear articulation of what the campaign aimed to achieve.
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Programming: Examination of core messaging, key themes, and the strategies and tactics used to reach the intended audience.
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Evaluation: Assessment of campaign success using key performance indicators (KPIs) and comparison to original objectives.
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Alternative Ideas: Other strategies and enhancements that could have elevated the campaign’s impact further.
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This project sharpened my analytical skills and deepened my understanding of strategic campaign planning in real-world PR scenarios.
PR Research Assignment
This semester-long PR research project was completed as part of my Research Insights and Analytics course. My team and I designed and conducted an original experiment to explore how spokesperson credibility affects consumer retention. Specifically, we examined how consumers aged 18-24 responded to a skincare product endorsement when delivered by a social media influencer versus a certified dermatologist.
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Key Components Include:
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Literature Review: A synthesis of existing research on consumer trust, spokesperson credibility, and trends in skincare marketing.
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Hypothesis: A clear prediction identifying the independent variable (type of spokesperson) and the dependent variable (retention of product information).
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Research Questions: Developed to guide our study, including examples from our custom survey to capture participant responses.
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Methodology: Detailed explanation of participant demographics, study procedure, rationale for our chosen method, and how data was collected and analyzed.
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Study Results: Quantitative findings derived from survey data, presented through visual and statistical analysis.
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Interpretation of Results: Analysis of findings using research terminology to explain what the data suggests about consumer behavior.
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Implications: Practical takeaways for skincare brands on selecting spokespersons based on target audience preferences and message retention.​
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This project gave me hands-on experience in designing research, analyzing real data, and drawing strategic insights that brands can apply to more effectively engage their audiences.